Last year, over $13 billion was spent on Valentine’s Day alone. But with all this money flying around, how can you ensure that St. Valentine will be blessing your business come February 14th? For advice on tilting the odds in your favor, we spoke with a couple Kinnek customers - the owners of of Trident Winery and WineGreeting.com to discuss promotional tactics and, of course, wine.
For Ray Stephens of Trident Winery, located in Pine, AZ, the challenge that Valentine’s Day presents is always one that is eagerly anticipated. Then again, Trident isn’t your “conventional” winery. Unlike most wineries, he and his wife, Julie, make wine year round. Their wine list has previously featured an eclectic variety of fruits ranging from strawberries to apricots to honeydew melon.
Each year, Ray tries to design a specialty wine for the occasion. This year, Ray concocted a Mandarin orange-chocolate wine. “Valentine’s Day is about lovers and chocolate wins hearts,” he says. Expect this wine to be dry, "very orange in flavor, with the aroma and taste of chocolate.” Ray advises that his wine will go “great with desserts, anything off the grill - especially fish and pork."
Julie and Ray Stephens of Trident Winery in Pine, AZ
Whether you end up needing a second bottle of wine after the holidays or just a nap from the extra hours, take a break and enjoy the boost in business during the holidays. From all of us at Kinnek, we wish you a happy Valentine's Day!
WineGreeting.com (see their Kinnek profile) is owned and operated by Ken and Dawn Levi of San Diego, California. They offer their customers the opportunity to design and send their very own personalized bottles of wine. Orders can be made on their website, WineGreeting.com, and on Amazon Local.Trident Winery (see their Kinnek profile) is owned and operated by Ray and Julie Stephens of Pine, Arizona. They pride themselves on using the freshest non-GMO fruits and the most organic herbs. To place an order, call Julie at 928-978-0912.
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